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To convert visitors into leads and qualify them for sales the way Orgânica did for Famiglia Valduga, I have 4 powerful tips: Ask yourself "What types of questions or desires would my ideal client look for answers to on the Internet?"; With a list of topics in hand, create valuable content using the same keywords that your ideal client would use when searching; This way, a visitor will not only have the complete answer they are looking for when they find you, but will also be pulled to similar topics on your website, blog or social media profile; From then on, he becomes interested in the authority you represent (your mastery over the subject) and this nurtures the trust necessary for the relationship to develop and for him to consider the ! I'll talk a little more about this step by step later.
Until then, I think it's important that you know how to differentiate a visitor from a subscriber ! Subscriber A simple way to start identifying visitors, transforming them from strangers to leads, is by inviting them to receive new content first Middle East Mobile Number List hand ! Typically, this happens through a newsletter : an email sending list that uses E-mail Marketing strategies to warm up your lead base. And, to receive email alerts, your visitor needs to provide you with a direct form of contact : their name and email address! This is just the first step towards lead nurturing , but this is how you will get the other data needed to identify the profile (position, company, number of employees.
And so on!). Email communication is extremely powerful because, instead of speaking in a generalized way to thousands of people (as happens with articles published on your blog, for example), you get the opportunity to speak to each subscriber on an individual level . Talking to someone one on one, your CTAs (your "Calls to Action", from the English acronym for "Call to Action") have extreme impact and get the lead used to following your suggestions based on the trust generated.
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