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Typically, the term OTHER in GA4 (which is not the same as unassigned traffic ) is viewed as a cardinality issue, i.e. when a dimension has a very high cardinality, GA4 may decide to group less frequent values into the “Other” category. This means that if a particular page receives very few visits compared to others, its name might be included under “Other” to simplify the report.
Why does “Other” appear in Google Analytics? one appears japan number data in GA4 are 2: By Row Limit: GA4 has a limit on the number of rows you can display in a report. If a dimension has too many unique values, this limit will be exceeded and less frequent values will be grouped under “Other.” For Simplification: To make reports easier to read, GA4 can automatically group uncommon values into “Other.
” What are the Implications of having “Other” in Google Analytics 4? Understanding the reasons why another appears in GA4 has the following consequences: Loss of detail: By grouping values into “Other,” some granularity in the data is lost. Metrics for individual values that fall into this category may not be able to be analyzed. Need to explore further: If a significant portion of your data is in “Other,” it may indicate that you need to explore further to understand what’s going on.
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