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Lead generation is the key to online marketing success. The temptation for companies to simply purchase leads is therefore great and understandable. However, the supposed advantages of saving time and money with this type of customer acquisition are deceptive. This is offset by the costs of purchasing these contacts and two obstacles: First, the quality of purchased leads is in most cases insufficient for further development during the customer journey. This affects both the interest of the people and the uselessness of the data due to incorrect information (eg, incorrect email addresses, fictitious names, outdated data). Second, consent given elsewhere for saudi arabia whatsapp number data advertising contact via opt-in is not a free pass for new customer acquisition.
We'll even go a step further and say: Buying leads can hurt your business! Why? Let's imagine the following situation: Your sales representative is calling through the purchasing list of new contacts. Most of these people may not have had any contact with your company or your products. They probably have no need for your offering and certainly no interest in buying. Therefore, there are no connecting points in the sense of a customer journey.
If these people, who are not part of your target customers (buyer personas) , are contacted and "courted" without preparation, they will likely feel pressured. Cold calling is not good for your company's reputation. Emails are also unlikely to be successful with purchased leads. Your emails usually end up unseen in spam or are perceived as annoying advertising. Therefore, instead of accumulating cold leads, you should focus on warm leads from the start. Warm leads are the qualified contact details that you ideally generate yourself in return with your high-quality content. This significantly increases your chances of closing a contract
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