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In particular, we can identify two areas where the use of TikTok could benefit B2B companies: Recruiting and Advocacy : Through the face and voice of the company's ambassador employer, it is possible to convey the values ​​of the brand and support recruiting activities, attracting the attention of Gen Z, who are very attentive to innovative companies with an engaging and empathetic character.
  
At the same time, a well-defined brand advocacy strategy would guarantee a benefit for employees, who would have the opportunity to build their personal brand and support the company brand. Advertising : since 2017, the Job Function Email List year in which TikTok entered the market, to date the platform has made numerous steps forward on the social media advertising campaign management model.



Guaranteeing a well-structured ecosystem and detailed and perfectly measurable targeting . 2. Live streaming: a constantly growing format After the boom of 2020, also for 2021, live streaming remains a fundamental asset in the social media marketing strategies of companies. With the change in business models following the Covid-19 pandemic, users have become accustomed to interacting with brands live.