If your brand actively engages in charitable

mdh673558

Then the lead-up to Christmas, Hanukkah, Kwanzaa, and New Year’s Eve. Each of these occasions presents distinct opportunities to create content and drive traffic. When it comes to the style and topics of your content, originality is the name of the game. Keep the following best practices in mind: Promotions and sales Align your content with holiday promotions and discounts, ensuring that every piece of content supports your overarching sales strategy. Audience sentiments A deep understanding of what the holidays signify to your audience is paramount.

Tailor your content to resonate with their emotional and DB to Data needs during this festive period. Brand building and storytelling Consider the most enduring holiday content. In many cases, it leaves you with warm and nostalgic emotions. endeavors, the holiday season offers an ideal platform to amplify and communicate your philanthropic efforts. Showcasing your business’s underlying values provides a valuable opportunity to cultivate brand trust and customer loyalty in the season of giving. Strategic timing Timing is everything.



Release your content strategically, ensuring that it complements your broader marketing initiatives. Gift guides and catalogs should go live well ahead of the holiday shopping frenzy. Dig deeper: Your guide to seasonal content marketing Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Technical optimizations for seasonal success Here is where the importance of actively preparing your SEO strategy early comes into play. It can take eight weeks (or more) to index a page, and even longer for that page to rank.