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Because don't forget: all small-scale content clusters must be listed, teased and linked here. You should ask yourself these basic questions: In what order would you like to arrange or prioritize the topics? What should your clickable table of contents look like (classic jump labels vs. scrollable navigation in the header area)? Would you like to work with accordions (fold-out text elements) for clarity and succinctness? Pillar Page HubSpot HubSpot's Instagram marketing pillar page has integrated navigation in the header area, which always stays above the page when scrolling. 5.
Write content Now you can start writing your content or developing your Special Data content clusters. Based on experience, I advise you to tackle the most important pieces for your pillar page first . And don't have to do double research. You can then simply condense the cluster content (for example an article on the topic of “Backpacking for beginners” and/or “Backpacking: X things that shouldn’t be missing from your packing list”) on the main page, include the essential points and hyperlinks to them Set subpages. When creating a text, you should of course not just write straight away, but rather read up on the topic, create a structured concept, request interview partners if necessary and design the article step by step .
It's also worth thinking about what your users expect from the text in terms of user intent and whether you can provide them with additional content such as infographics or PDFs (in our example, a packing list to download and check off). . Tip: Don't forget to prepare your text optimally for search engines and to create an attractive, click-strong snippet. Felix explains how to do this in his blog post “ Optimize titles and descriptions: More clicks for better rankings ”. Dog writes pillar page When writing content for your pillar page, you should tackle the most important topics firs.
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發表於 2024-3-5 14:43:08