A marketing plan can evolve over time

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You will thus know how many contacts per year you need to reach the turnover you have set for yourself. This “technique” is also valid in cases where the budget is defined each quarter. Digital marketing budget white paper 6. Measure the performance of marketing actions Define tracking KPIs To check the relevance of your marketing plan , refer to performance indicators ( KPI ).

The number of visitors to your site and the conversion Phone Number Data rate of visitors to leads remain the two most important. Other KPIs will be useful to you, such as the bounce rate, the number of pages visited, the average time of a visit, the sources of your traffic, the number of visits from search engines or even the notoriety of your brand . Read also: What KPIs should you follow in your inbound marketing strategy? Use tools to measure your KPIs The Google Analytics console precisely measures what is happening on your site (traffic, possible optimizations, etc.).




Tag Manager analyzes your traffic and gives you optimization indications. It updates tags and pieces of code on your site pages. Furthermore, marketing automation tools will save you time by doing repetitive tasks for you.  If you notice that a certain ingredient does not provide enough flavor, adjust the doses or replace it.