Among them, food and beverages,

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The basis of the data is that Douyin found that users’ search behavior with product intentions increased by % compared with last year; at the same time, users’ PV (page views) of Douyin stores increased by %; Douyin Mall’s annual GMV increased times. Douyin’s judgment is that “the opportunities are huge.” From a background perspective, the Douyin platform as a whole is at a critical juncture where advertising business growth is sluggish and it is making efforts to expand into larger markets such as e-commerce and local life.


Among them, food and beverages, personal care and home cleaning products, household daily Indonesia Phone Number necessities, and maternal and infant products covered by supermarkets are the core categories with high frequency. Expanding into these categories through the self-operated supermarket model is conducive to entering a larger consumer market and supplementing the supply-side layout of global interest e-commerce.





Just as Wei Wenwen mentioned the concept of new e-commerce areas, Douyin's huge traffic will overflow in active scenarios such as shopping malls and searches. The supply-side construction of these scenes of people looking for goods will help more users develop regular consumption habits and bring about to achieve comprehensive and long-term growth.