The model analyzes the political, economic, social, technological, ecological

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What you don't do when developing the SWOTT analysis: you do not compile the SWOTT analysis without a good knowledge of the external environment (the market, the economic and political field, technological evolution, trends); you are not honest and do not have a self-critical approach in identifying shortcomings and disadvantages; do not enter into the analysis opportunities that are beyond the realization potential; do not take risks with a very low probability of realization; do not introduce many factors of no strategic importance into the four quadrants of the analysis.


Do not ignore the company management and specialists in compiling the Swott British Student Phone Number List analysis. Other analysis strategies Swott analysis is a general matrix, but there are other types of tools that allow detailed research of an organization in addition to internal or external factors. The macro-environment plays an important role in the success of a business, therefore political, economic, technological and socio-cultural trends must be taken into account when we carry out a broad analysis. One of the best macroeconomic sector analysis tools is the PEST analysis.




It studies the economic systems of a certain region as a whole and is essential both for starting a business and for calculating the risks and benefits that a company faces in the market. Analysis of FISH By means of this analysis you will investigate the strategic directions, representing political, economic, social and technological, but it is also called PESTEL or PESTLE, because two more letters can be added that come from ecological and legislative. The model analyzes the political, economic, social, technological, ecological and legislative factors that constitute the macro-environment and describe the overall picture of where a company operates, at a national or regional level. This analysis is useful for understanding the development or decline of a market and implicitly allows one to define the position, determine the potential and determine the direction of a business.