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where the spirit is reacquainted with being thecenter of the drink and not the hidden component. It’s about maximizing flavorand drinkability”. A decade later the brand was sold to Davos Brands but isstill distilled by House Spirits and produced in Oregon. Canadian actor RyanReynolds, best known for the Deadpool films, came onto the scene in 2018 whenhe acquired a stake after finding out that Aviation American Gin was the reasonhis Negroni cocktail in a bar tasted so good. Why Choose DMI? Industrydisruption: Giving gin a facelift In America, perceptions have been shiftingwith interest growing in super-premium gins and cocktails. Diageo reported thatbetween 2014 and 2019 “super-premium” gins’ annual growth rate in the U.S. wasnearly 19 percent.
In fact, due to the growing interest in thiscategory, Amazon launched its first spirits Jewelers Email List brand across Europe, Tovess SingleBatch Crafted Dry Gin, while some vodka brands like Purity Vodka have createdgins to cater to the growing demand. Aviation Gin is at the forefront of thattrend (and called a disruptor by many) with global revenue from gin expected toreach $13.39bn in 2022 and grow annually by nearly 12 percent until 2025. “Ihave had the pleasure of working on Kraken back in its early days and I seeAviation as a similar brand,” says Gareth Williams. “It disrupts the traditional category of gin inexactly the same way Kraken did Rum and draws consumers who don’t traditionallydrink gin into the category. The
brand also speaks to its consumers in a differentway, with social media being the driving force for the viral marketing that thebrand has done so well,” Williams comments. Video, video and more video Whatmakes Aviation American Gin unique is its videos. While some are slick andinclude other celebrities or public figures, others rely on Ryan Reynolds’creativity in writing scripts and deadpan delivery to get the message across.Plus, it helps that people share the videos in huge numbers and the mainstream
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發表於 2024-4-30 18:17:01