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Welcome readers to the SpySERP blog! Guest posting is one of the hottest topics of 2017-2018, and current trends suggest that its importance and popularity will grow every year. Today's article is entirely dedicated to guest posting and methods that will allow you to get links to your site.
What is guest posting?
To avoid unnecessary terminology, let's explain what guest on page seo service posting is with examples:
You have an article, you pay a popular site to post that article - it's an advertisement or a sponsored post.
You pay a popular site, it creates content on its own, mentioning your site or brand in the context of the article - this is native advertising.
You create quality content, don't pay anyone, but a popular site still posts your article with backlinks - it's a guest post.
So, the main difference between guest posts is that you don't have to pay someone to post the article. A slightly less noticeable difference is that guest posts are usually of higher quality than sponsored posts.
Why do you and they need this?
First of all, why do you need guest posts? It's simple: you get a positive mention of the brand/site, you get a link from an authoritative resource, you get referral traffic. All of these are some of the main ranking factors that search engines take into account when determining the site's position in the search results.
Why do they (read - authoritative sites) need guest posts? Quite an ambiguous question, and each site has its own motivation:
Involvement of industry experts.
Creating content on a blog for promotion purposes.
The lack of a large editorial staff and the need for constant updating of the blog.
Getting free and quality content.
Thus, guest posting is a mutually beneficial strategy for both those who write guest posts and those who host them on their site.
Guest posts - is it safe for the site?
Completely and entirely. But, as everywhere, there are some “buts”. In this case, these “buts” include:
"Pseudo" guest posts. This is a situation when a site offers to place a guest post, but not for free, but for a fee (from your side, of course). This is quite unsafe, since such links can lead to sanctions from search engines, for which such a practice is nothing more than an attempt to manipulate ranking factors.
Irrelevant topic. It's simple: neither users nor search engines will appreciate it if a cross-stitching guide is posted on a sports blog. You won't get the referral traffic you need, the resulting clicks will be untargeted and will increase the bounce rate, and an irrelevant link may be perceived by search engines as spam.
Low-quality resource. From an SEO point of view, it is equivalent to getting a link from a spam resource. Always check the donor before placing a guest post with them.
Where to find guest post sites?
We have smoothly approached the topic that interests readers the most: where can you find those very authoritative sites that host guest posts? This can be done in several ways.
Contact the editor
The vast majority of site editors may consider publishing high-quality content (including for the reasons outlined above). How do I contact the editors?
1. Find their contacts on the website
The easiest way is to find contacts on the site. On many sites, authors and editors leave their contact information, through which you can contact them.
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發表於 2024-11-10 11:58:52