Marketing and sales teams must know

sharmin.akter4

4. Lack of marketing attribution Can your team identify the customer touchpoints that influenced your prospects to purchase from you? what’s driving results, so aligning the departments is critical so they can identify which strategies are effective and which investments are contributing to your bottom line. By the numbers: 3 marketing and sales alignment statistics When marketing and sales teams are aligned, they’re like a well-oiled machine that attracts and nurtures leads, closes deals, and keeps customers happy. In addition, the team members are also empowered because they are equipped with insights and tools to succeed, and their efforts directly impact the bottom line.

Here are three sales and marketing alignment statistics to Belgium Phone Number Data convince you to align marketing and sales teams: Your deal closing rate can increase by 67% when you align your sales and marketing teams. 36% is the potential growth of your customer retention rate if you align your marketing and sales team with account-based marketing (ABM) efforts. Aligned sales and marketing teams are 6% more likely to exceed their revenue targets. 3 things marketing must do for sales Marketing teams are responsible for supporting sales teams to grow the company’s revenue. They focus on providing a seamless experience in the first stages of the buyer’s journey and preparing them for the later stage.



Your marketing team must do the following for your sales team: Educate your target audience: Why do your prospects need your product or service? Tell a compelling story through your content marketing strategy about the problem that your target audience is facing and how your offerings can enable them to conquer their pain points. Increase your brand awareness: While your target audience isn’t ready to purchase yet, your marketing team can still introduce them to your brand. Nurture leads and keep your customers engaged: Using your customer relationship management (CRM) software, cultivate a relationship with your leads and customers by sending them personalized messages, like anniversaries with your business or discount codes on their preferred products.