s in a word database to generate the requested content in the required language Besides ChatGPT and more specifically GPT the most notable examples of text generation AI include Copyai Jasper AI WriteSonic and Writer among others Each of these platforms although inspired by the model developed by OpenAI presents its own specificities What does Google say about texts written by artificial intelligence According to the guidelines communicated
by Google the key lies in the quality and originality of the content regardless of its origin The search engine does not distinguish between texts written by humans and those generated by AI as long as the quality is there Indeed Google says We focus on the quality of Rich People Phone Number List content rather than how it is produced In other words if artificial intelligence is used to create original and quality content Google theoretically sees no disadvantage However he cautions against using AI for the purpose of manipulating search rankings Producing automated content with the primary aim of fooling search algorithms is considered a spam practice violating Googles policies In summary Google values the usefulness and relevance of content to users thus highlighting the risks associated with inappropriate use of AI Quality comes first whether the
content is written by a machine or a human Can the use of AI have a negative impact on SEO The use of artificial intelligence in SEO content writing can lead to negative consequences It is possible for a site to lose visibility and traffic because the quality of the texts generated does not meet Googles requirements Currently ChatGPT for example lacks expertise and relevance in SEO copywriting By relying solely on existing information it fails to generate new and unique content a crucial criterion for Google Furthermore a trend towards standardization of content emerges with similar structures and organizations of ideas repeated in many texts Google capable of detecting these typical AI patterns can penalize sites that abuse them Furthermore ChatGPT cannot yet express human sensitivity and subjectivity essential