Create an omnichannel paid strategy

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Make your emails interactive experiences Customize shopping experiences with chatbots Use technical SEO to prioritize indexing and ranking opportunities Integrate sales and marketing data Use reporting tools to unify data across platforms Understand cookie consent banners Explore emerging adtech opportunities Lean into personalized ABM campaigns Invest in a mature tech stack SEO trends Key Takeaways Optimize for AI-powered SERP landscape Provide a unique angle for addressing search queries Lean into MOFU content to expand search territory *Insights from Jordan Duras, WebFX’s Senior Internet Marketing Consultant & Performance Support Operations Lead 1.

Optimize for AI-powered SERP landscape It’s no secret — artificial intelligence (AI) will impact Brazil WhatsApp Number Data the future of digital marketing in 2024 and beyond. With the rollout of Google’s Search Generative Experience (SGE), AI-powered search aims to help searchers better understand and make sense of information online. AI-powered snapshots, like the example below, give searchers quick overviews and serve as jumping-off points for exploring more info. sge result for how long to cook salmon As SGE alters the search landscape, Jordan encourages businesses to prepare for more zero-click searches with query answers displaying directly at the top of search results.




Paid ad trends Key Takeaways Elevate campaign performance with automation and machine learning Use first-party data for ad targeting Experiment with Microsoft Ads *Insights from Rebekah Leach, WebFX’s Paid Search Results Lead 4. Elevate campaign performance with automation and machine learning AI provides a host of benefits for your paid ads in 2024 — from improving targeting to streamlining costs and more. Expert insights from rebekah headshot Rebekah Leach WebFX’s Paid search Results Lead I see PPC continuing to lean more into automation and machine learning, which can help us run more efficient campaigns.