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Star playbook for online advertising. Be bold in your CTA copy This can be a little risqué, but adding a dash of brash to your CTA copy can be pretty effective in catching someone’s eye. call to action - screenshot of an ad for a conference with a bold CTA One option that can be tough to pull off is using negative words to motivate a person to change something they are self-conscious about. For example, if I was on Google looking to lose weight and saw a call-to-action such as “end your crappy diet today.


I might just want to click. Sure, it’s a bit over-the-top, which is why I recommend using this technique sparingly, but it definitely commands attention. Here’s another example. Say I want to fix the brown patches in my lawn. I’m perusing Iceland Phone Number Google and see an ad with a CTA like “your yard sucks, let us fix it.” Not only would I probably chuckle, but I would also probably click just to see exactly what that lawn company could do for me. You’re walking a fine line with this technique, but it can pay off. Boost conversions with strong calls to action Whether it’s on your website, social media ads, search engine listings, or newsletter, a well-written call to action will get more people to take the next step toward making a purchase. Remember these eight tips to write a good call to action: Use a strong verb to start your CTA Include words that provoke emotion or enthusiasm Give your audience a reason to act.




Take advantage of FOMO Match CTA to device type A/B test your CTAs Add numbers when possible Be bold in your CTA Billy McCaffrey MEET THE AUTHOR Testing Examples Every PPC Advertiser Should Try Michelle Morgan Michelle Morgan Last Updated: March , | Conversion Rates Home — Blog — A/B Testing Examples Every PPC Advertiser Should Try We hear it all the time as a tenet of paid media marketing: Always be testing. But it’s only helpful to “always be testing” when your tests are sure to contribute to more successful campaigns. I fall into the camp of “always be testing…when you have a good hypothesis.” If you see