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Listening Mind Hubble Search Results (ChatGPT) ‘Is it for humans? 'Is it with humans?' I think the best thing we can do as marketers right now is to ask ourselves this question and try various things. We at Ascent Korea have also published content using ChatGPT and BingAI, so I will end the article by sharing it below. This article is a personal opinion added after listening to the bibigo brand strategy as a K-food platform by CJ CheilJedang Managing Director Kim Sook-jin, which was the Day 1 session of DMS 2023 (Digital Marketing Summit 2023). Among the many sessions at DMS 2023, I personally found Bibigo's brand strategy to be practical and most impactful. The core of Bibigo’s brand strategy is as follows.


3 Key Points of Bibigo’s Brand Strategy01 Product planning from the customer’s perspective Understanding Cambodia Phone Number Data local culture and lifestyle habits02 Focus on key points for each industry The most important thing in FMCG is market dominance03 Marketing that fits the corporate philosophy Marketing that fits the brand’s goals and philosophy5 principles to follow when planning a brand Before getting into the details of strategy, you shared the principles you follow when leading a team and planning a brand. It can be broadly viewed in five categories. always be curious and passionate Meaning is more important than numbers Remember that the meaning of a brand is more important than numbers. the answer is always given by consumers ask me/the team whether it is something only we can do company and individuals must grow together Birth and mission of the bibigo brandCulture eats strategy for breakfast – peter drucke Peter Drucker quote The above is a quote from management guru Peter Drucker.



CJ CheilJedang’s corporate goal of “delivering delicious joy to the tables of people around the world” has become the motto of the bibigo brand mission. CJ CheilJedang and Bibigo’s mission Source: CJ CheilJedang website Bibigo’s success factorsThrough much trial and error, we have developed Korean food that suits the local culture. Bibigo is also said to have gone through a lot of trial and error. It first started in 2010 with 20 to 30 global . Bibigo started with the goal of globalizing fast casual stone pot bibimbap, but due to the nature of bibimbap, his dream was to allow people to eat exactly what they wanted, but he felt that the barriers were high.