Apple is a great example of a brand that

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Among those surveyed, only 6% of consumers said they show loyalty to the ecommerce sector. Paradoxically, what we have seen in the last 2 years, due to the COVID-19 pandemic, has been a significant increase in online shopping . Source: 'The Loyalty Paradox', by Edit & Kin + Letter The pandemic changed consumer behavior and also accelerated several changes in the retail sector. That's why we need, more than ever, to be aware of the experience we are providing to our customers. Otherwise, we will end up losing strength in the market. ADVERTISEMENT Repeat purchase is not loyalty In addition to purchase frequency, a company that establishes strong brand loyalty can ensure that its consumer trusts, engages, advocates and recommends products and services.

In this way, a strong bond is created between Telegram Number Data the brand and the customer that goes far beyond a buying and selling relationship. Apple is a great example of a brand that, over the years, has built strong loyalty . Research shows that Apple has the most loyal smartphone customers in the US, with more than 90% of consumers saying they intend to buy another iPhone . It is a high percentage. And that doesn't mean that the competition is weak or that the products are inferior, but rather that Apple provides a complete customer experience and the brand positioning connects with its consumers. The relationship is so strong that customers have stickers, t-shirts, and even tattoos with the Apple logo! This also happens with Harley Davidson, for example: customers don't just buy a motorcycle, they buy an experience of the brand's culture and lifestyle .




There are other good examples of companies that do this well and, as a consequence, have high brand loyalty. You may have thought of Coca-Cola, Disney, Starbucks or others. But after all, how do you create brands that sing, attract and retain engaged customers? Build real connections How did Apple, Coca-Cola and Harley-Davidson create such strong loyalty and bonds? What do they have in common? These brands sell much more than the product or service itself. They sell happiness (Coca-Cola), innovation (Apple) or lifestyle (Harley Davidson).