The personalization of the email also

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Here you will find your Secret Key, in case you lose or forget it. In just a few lines, 1Password has managed to convey a fundamental message for a company that deals with online password management: by joining the company program, you will be able to feel as safe as within your own four walls at home and have every tool at your disposal to avoid losing important data for your business. In practice, from the first email, without annoying you, 1Password shows you its benefits. The welcome email The target audience The, by definition, is a marketing strategy that uses email to launch commercial and non-commercial messages. Precisely because it is a "strategy", each newsletter campaign must be planned upstream and studied in every detail, defining the objective that must be achieved over a specific period of time. Typically, this strategy is included within a plan, a series of strategic actions aimed at "feeding" a pre-existing contact with information to keep the relationship with the company warm and gently push them towards the purchase.

One of the main aspects to consider when talking about "email marketing" is the target. It is essential, as with every project, to know the audience you are addressing perfectly, to understand their needs and become the solution capable of satisfying them. This is why, when planning an email marketing strategy, it is important to ask yourself: Who is my contact? What is his path? How did I reach the contact? At what stage of (i.e. your decision-making process) are you? Only by Agent Email List answering these questions is it possible to understand what our contact is looking for: it could be a user who is very close to purchasing (in case, for example, they had contacted us to find out the price of a specific product) or still far from this, which therefore requires further information. By keeping this information in mind, it will be possible to offer him the best content for his needs, avoiding focusing immediately on sales and becoming a simple "salesman".





In this sense, when a contact communicates with us to request information (and not yet to buy), we must present him with the right content to lead him, step by step, towards the purchase. This is what Duffy's, an American restaurant chain, does in this newsletter: This email is a splendid example of a newsletter created for an uninformed public. While reading it, it almost felt like I was entering the restaurant and having the opportunity to scroll through the menu from start to finish, from aperitif to dessert. It is not a newsletter created purely to sell, but rather "advice" that is offered to the consumer, as if he were exactly there and the waiter suggested the dishes of the day. Precisely for this reason we can maintain that there is also coherence between the physical store and what the store offerscompany is online, with the proximity between the 2 aspects and the images of the dishes sold.