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Your ad should look and feel like your landing page, and the message and offer should be the same. Voilà. Simple, eh? Now, the best way to obtain a perfect scent/message match is simply to create a specific landing page for each variation of your ads. Your landing page variations don’t need to be re-created from scratch – duplicating your existing page and just changing the headline and a few lines of text so it matches your ad will suffice in most cases. If you’re doing your landing pages yourself, it might take you a little more time, and if you’re paying someone else to do it, it might cost more; however, the net result will undoubtedly be a huge increase in conversions.

About the Author Raphael Paulin-Daigle is serial entrepreneur and conversion rate optimizer. He runs a IT Numbers monthly-recurring website optimization service called Splitbase that helps companies increase sales and grow faster. His mission is to educate entrepreneurs and founders on how to get started with conversion optimization, which he does through his blog. Grab his free mini video course here. Grade your landing pages today! Guest Author MEET THE AUTHOR Guest Author WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.








See other posts by Guest AuthorI just got back from MozCon and I’m still dreaming about conferencing – you know how it’s hard to go back to normal walking after you get off a trampoline? Call it a variation of the Tetris Effect. tetris effect MozCon needs no real introduction in the search marketing industry, but if you’ve never been, let me assure you, the quality of the presentations is super-high. They don’t even accept pitches – it’s invite-only. And the conference is single-track, so if you do land a speaking slot at MozCon, you can expect the full attention of a very big audience, all of whom come with high expectations. But there’s a downside to speaking at a conference with extremely high quality standards. great public speaking tips Suddenly not the smartest person in the room anymore.